This is a fictional soda company called Bingo Soda. This company sells soda made from real fruit and natural ingredients. Soda comes in packages of four bottles and flavors include strawberry, raspberry and cranberry. The only specification in this project was the use of the name Bingo. After creating the company, I designed the packaging to compete with similar companies in its target market. 

 

The design needed to reflect a fresh and clean feeling. Every color was chosen to show the natural elements of the soda.  Each color found in the logo represent the flavors provided by the company. The logo itself represents the peel of fruit. A combination of these elements depicts a family owned company looking to grow in the future.