Coffee Tree is a fictional coffee company that I created. Research recently proved that coffee has some health benefits, such as lowering risks of heart problems and having a lower chance of developing certain diseases such as type 2 diabetes and dementia. This company is targeting a health conscious, younger to middle-aged market. 

 

The company promotes a natural and healthy brand, and the name and logo represent the beginning of life for the coffee bean. A coffee stain pattern was chosen to emphasize the natural components of the brand. I wanted to show the product as a unique part of the design.